In the fourth quarter of 2010, Smartphone shipments (100.9 million) surpassed PC shipments (92.1 million) for the first time, with the European and US markets leading the way in both adoption and consumption. Whilst backroom debates on PC Vs Smartphone “life expectancy”, and “trend Vs fad”, will continue to rage in the back office and down the pub, the sheer volume is indicative of a growing demand for information on the move.
Early forays by Business Intelligence vendors into meeting the demand for business performance information at the birth of the smart phone boom were – and lets be critical – dissatisfactory. The infancy on the hardware, the swiftness of vendors to react and the uncharted users requirements at this stage, meant software solutions merely disseminated a skimmed version of the same information, without the necessary functionality to meet the business’ needs – we’ve all been sat in the pub and watched someone bring up their fifty-tab, five thousand row, Excel spreadsheet, and extol the virtues of their latest phone, only to realise it’s completely illegible, unusable and serves no practical business purpose. Well thankfully that’s changed, in a big way. The hardware’s more powerful; the UI streamlined; the connection improved; user requirements better defined through time, and this has enabled technology vendors to deliver tools for mobile users with functionality that PCs now can’t deliver.
Traditional reporting and ad-hoc query tools, such as IBM Cognos Go! Mobile and SAP BusinessObjects BI Mobile, now deliver the same instant information (reports, alerts, analysis and dashboards) as PCs, but anytime, anywhere and via touch screen, enabling faster time to decision. Alongside these, OLAP tools like SAP BusinessObjects Explorer enable powerful data exploration from the pocket.
All of these tools have now been integrated into their respective product platforms, can be delivered at a price that drives a return on investment and have simplified support, reducing the burden on the IT department.
Key Functionality:
- Get critical reports & information on your mobile device
- Take BI on the road and let any user get personalised information from their mobile.
- Slice & Dice, OLAP analysis and critical alerts on the go.
- Informed decisions – Your users can update information and trigger actions from mobile devices based on calls, SMS texts, or e-mail messages.
For more information please visit www.visualmetrics.co.uk or call +44 (0)870 7606467
